Threadless Opens Store in Chicago

clipped from fashion-fox.com Threadless.com Goes from Online to Offline Following in the footsteps of online stores Delias.com and Lucy.com, Threadless has taken their apparel sale from online to offline by opening their first brick and mortar store on Chicago's North Side.  Starting their online business in 2001, the sites snarky t-shirts have flown of the virtual shelves and its sales are expected to be somewhere around $15 million this year.  Not bad for two guys that started with $1000, a t-shirt design contest, and a true guerilla marketing plan. With t-shirts named "Everybody Loves A Yeti," and  "Heavy Metal Listening Party," it's easy to see why their site is so popular.  Opening a physical retail space truly does seem like a natural extension of their business.  But the owners admit that they really  had "no good reason" to open an offline store, and they both recognize that actual retail is a different animal than e-tail, but they're fully prepared for the challenge.